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Location Burberry, 121 Regent Street, London, W1B 4TB
When Burberry open their flagship at 121 Regent Street in 2012 it was considered the most technologically advanced high fashion store in Britain. Covering four floors, the store is the biggest Burberry branch in the world using technology including a 22ft-high screen, 500 hidden speakers and a hydraulic stage.
The shop is in Westmoreland House, which was built in 1820 for the Prince Regent, the property has had a interesting history having previously used as a livery stable, church, art gallery and cinema. Burberry have restored the original projection suite which will allow the shop floor to be turned into a venue for bands, talks and screenings.
The store covers an area of 44,000 sq ft, has 17 fitting rooms, 260 employees and has over 24,000 individual pieces for sale.
Burberry is a British luxury fashion house which sells outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. It is known for its distinctive tartan pattern and its trench coat, which was designed by founder Thomas Burberry. The firm was founded by Thomas Burberry, a draper’s apprentice in 1856 and developed a range of outdoor jackets. The brand was especially popular with arctic explorers Roald Amundsen and Ernest Shackleton and in 1914 the War office asked Burburry to redesign its officer’s coats. The design the “trench coat” became very popular not just with the military but also civilians after the war.
Known as a quintessential British brand, Burberry have in the 21st century become a global brand with more than 500 stores in over 50 countries.
If you would like to find out more about Burberry, visit the website here
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