With all the doom and gloom about the death of the high street, it may be time for the high street to reinvent itself and multi-award winning fine food store and restaurant chain Eat17 may be a model that will attract a lot of interest.
Eat17 combines elements of a convenience store with a dining scene and has recently opened its new store in Hammersmith as part of its plans to expand in the capital.
The new store is situated on Smiths Square Market on Fulham Palace Road and it is the fifth addition to the Eat17 chain, which has stores already in Walthamstow, Hackney, Whitstable and Bishop’s Stortford.
The Hammersmith store offers a unique interactive shopping experience that reinvents the market hall – offering the finest food and drink, 100 refillable food lines, an indoor street food market and yoga classes in store.
Eat17’s own brand ranges such as Bacon Jam and fresh bakery items share aisles with everyday SPAR essentials and local concession ranges. There is also self-serve coffee, wine and beer growlers as well as signature coffee in the bar area and soft serve ice cream.
The dining area consists of three street food booths serving up fresh dishes from local food concessions including The Pizza Project, Knowing Meat knowing You and Bun Kabab of Empress Market Pakistani Kitchen.
The booths are surrounded by beautiful plants and feature lighting and there is a seating area opposite. There is also a 2,000-square foot mezzanine room where yoga classes will take place.
All Eat17 stores are different but fall under the general ethos of the brand which is to provide quality local and convenience food alongside a dining option for a unique consumer experience. It provides this by stocking the best food staples from Spar alongside Eat17 own brand ranges, offerings from in-house butchers and bakers and products from local concessions who trade in store.
These stores tend to appeal to the modern consumer who are happy to be faced with an eclectic mix of products and services under one roof. With its reputation for innovation, Eat17 may be a name to watch in London in the next few years.
For more information, visit the Eat17 website here
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