Swedish retailer IKEA is taking the ‘Dine with Me’ concept a little further when they open a ‘Do-it-Yourself Restaurant’ in Shoreditch between the 10th and 25th September. It offers the novel concept of diners running the diner with the opportunity to become star chefs in their very own restaurant. The temporary restaurant entitled The Dining Club will open its doors on the 10th September in Shoreditch, which is one of London’s top foodie culture hubs and we were invited to preview the latest in DIY cooking.
The ‘ Dining Room’ offers a large kitchen space and the expert supervision of a head chef (if needed). The food loving attendees can book their slot to host a brunch, lunch or dinner, where they will take over the restaurant, choosing their menu from a range of modern sharing dishes, including some Scandinavian classics, and create a dinner party for 7 to 19 guests. The intimate restaurant area provides a homely atmosphere with low lighting and pictures covering the wall.
Behind the fun, IKEA are keen to illustrate research that over a third (39%) of Brits feel they don’t have the time or space to host a dinner party, Britain has experienced a 22% drop in families enjoying weekly meals together and suggest we have become a nation of ‘food voyeurs’ with our love of cookery programmes on the rise, yet 42% of people say they can’t cook or won’t cook.
Patrons can also book a spot in the ‘Food for Thought’ workshop area where interactive master classes are hosted by an array of guests including Instagram star Pixie Turner and Great British Bake Off winner Edd Kimber covering topics such as 1 ingredient 4 ways, Swedish Baking, Fermentation, Clean Eating, The Future of Food, Sustainable Eating, Food Styling Tips and more.
For those without a booking for The Dining Club, there is still an opportunity to visit the space, which includes an IKEA unique shop with homewares for sale to those wishing to drop-in and purchase IKEA kitchen products. Also on display will also be kitchen showrooms reflecting kitchens of various sizes and styles.
If the shopping gives you an appetite, IKEA will be opening a Café and a Swedish Food Shop in the space , where customers can enjoy the much-loved meatballs, along with other Swedish favourites, including pulled-salmon rolls and Smorgasbords.The Cafe will open at 10am for breakfast on Saturday 10th September, and will also provide eat in and takeaway options. In the evening, the space will transform into a relaxing spot for after-work drinks.
This DIY restaurant provides the opportunity to entertain friends in a attractive setting with expert help and the washing up undertaken by someone else, If that was not enough there is shopping and workshops just next door. IKEA have transformed urban living with their products which makes the best use of limited space, they are using these type of events to suggest that urban living does not mean we lose our communal instincts and we can find ways to get together to eat more often.
Visiting London Guide Rating – Highly Recommended
Address: The Dining Club by IKEA, N&C Showrooms, 3 – 10 Shoreditch High Street, London E1 6PG
Getting There : A 3-minute walk from Shoreditch High Street overground station and 9 minute walk from Liverpool Street station
Opening Times : Open daily from 10am – 10pm from Saturday 10th – Sunday 25th September 2016
Please Note : Due to high-levels of public demand to host a lunch or dinner party, spaces are limited
For more information on The Dining Club and to book your very own brunch, lunch or dinner party, please visit IKEA website here
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