Home » Shops of London » Great London Shops – Floris

Great London Shops – Floris

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floris

Location – Floris, 89 Jermyn Street, SW1

Floris is one the oldest English retailer of toiletries and perfumes, it origins lie in the same shop it occupies today. Back in 1730 the shop was opened by Juan Famenias Floris, a native of the Island of Menorca but who left his home to make his fortune in England. When he opened his shop it was as a barber and combmaker.
However he also developed a number of fragrances and soon became a favourite amongst the generally wealthy partons of St James.
The shop gained Royal recognition with a Royal Warrant in 1820 and collected many more over the years. Built on the foundations of quality and service the shop attracted the rich and famous in the 19th century including Florence Nightingale, Mary Shelley and the great dandy of Piccadilly Beau Brummell.

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Trading out of the original shop even the large mahogany counter still used in the store has historical presence being  purchased directly from the Great Exhibition at the Crystal Palace in Hyde Park in 1851.

Floris have created bespoke perfumes and fragrances from the early days of the shop, and up to 1970s  all the fragrances were made up to order downstairs below the shop in Jermyn Street. However now, all the shops fragrances and products are made in their factory in Devon.

The shop offers a range of products geared to the individual rather than mass production and this makes the shop very popular amongst the discerning shopper.

One of the quaint traditions the shop carries on is that it gives change to the customer on a velvet pad; it was considered vulgar in the 18th Century to touch another’s hand.

Still a family business, Floris is more than a shop it is a little piece of history, it can probably be said it is the oldest Perfume shop in the world still open for business.

For more information visit the Floris  website here

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2 Comments

  1. Martin Beneken says:

    I would argue with the assertion that Floris is the oldest perfume shop “in the world”. To my knowledge, this applies to “Farina 1709” in Cologne, Germany, the creator of the first “Eau de Cologne”. This firm is still trading from the same premises as in 1709 and is still owned by the Farina family today.

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