Official Ticket Booth in Leicester Square
Buying tickets from the TKTS booth in Leicester Square
There is only one official Theatre Tickets booth in Leicester Square it is located in the clock tower building. TKTS is run by Society of London Theatre.
At the booth you can buy discount and full price tickets in person on the day of performance and up to a week in advance.
All the other booths around Leicester Square are Ticket agencies who will sell tickets but often at a higher rate and will often try to sell you a more expensive ticket.
The TKTS also allows you to buy tickets online but the choice may not be as large as from the booth.